A teardown of the influencer program behind Cal AI's jump from $0 to $30M ARR.

Inside:
• the creator economics behind a scaled influencer program
• how Cal AI turns influencer volume into app growth
• why influencer content works differently from standard paid UGC
• the operating rules behind sourcing, briefing, tracking, and scaling creators
• 23 practical secrets you can adapt for app, AI, and consumer subscription growth

Built for founders, growth leads, and influencer operators who want to turn creator partnerships into a repeatable acquisition system.

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