mobile game revenue is up. downloads are down. paid UA economics are breaking in the middle. paid works best when it captures demand that already exists — organic creates that demand layer.

the system across our roster:
• 20+ mobile titles
• 1B+ organic views in 12 months
• 10M+ organic installs
• CPMs starting from $0.03
• one client: $1M MRR uplift after the first campaign

inside:
• how to use organic before paid UA
• how to turn gameplay clips into install intent
• what to track beyond CPI
• how to move organic winners into paid campaigns

for mobile game studios, UA managers, and growth leads navigating the downloads-down / revenue-up squeeze.

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