Blended CPA past LTV. More budget isn't moving installs. Sound familiar?

The fix isn't another performance agency — it's an organic distribution layer running parallel to your paid stack. Same paid auction, larger pool, lower CPI.

We layered organic UGC distribution on top of a calorie-tracking app spending $400k/month paid. 90 days in: installs up 1.2x at the same paid spend, blended CPA down 13%, Meta CPMs down 8% as brand surface lifted the auction.

This checklist captures the setup we use across mobile studios, casino operators, AI products, and habit apps:
• How to produce UGC built for organic distribution (recycling paid creatives mostly fails — 4-beat HOOK → PROVE → AMPLIFY → CLOSE structure works)
• How to distribute across a multi-account TikTok / Reels / Shorts network without a 50-person team (30-50 account hub-and-spoke model)
• How to track brand lift on your paid funnel and prove organic is making paid cheaper (Custom Audiences pool growth + Spark Ads CTR delta + branded search uplift)
• How to track direct organic installs so attribution stops being a debate (3-layer attribution: pixel view-through + branded search lift + post-install survey)
• The 60-day measurement plan with day-by-day checkpoints (day 14 foundation, day 30 pool growth, day 45 CPI delta, day 60 steady state)
• Anti-patterns that kill the system mid-quarter (cutting paid spend, vanity reach, post-hoc attribution, touching the spine in week 6)

The spine is vertical-agnostic. Same playbook for $300K/month calorie-tracking apps, $1M+/month midcore games, iGaming operators in restricted geos, AI-product SaaS.

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