Viral isn't luck — it's a probability you can buy with volume. The number that runs it, the hooks that raise it, and how to catch the spike.

"Going viral" sounds like weather. It isn't. It's a probability distribution, and the brands that keep getting lucky simply take more draws. If even great content hits about once per 100 posts, then at 3 videos a week that's one hit every 8 months — a lottery ticket. At 100+ a week across a network, it's one a week. Same content. Different math.

Inside:
• The volume math — the expected-hits model and the table that shows exactly where lottery becomes schedule (~100 posts/week), and why 100x posting isn't 100x cost
• The hooks that survive the first 2 seconds — number-on-screen, result-first, contrarian, frustration-mirror, curiosity-gap, unexpected-result, plus the rules that make any hook clear the batch
• Faces, not logos — why the algorithm pushes people and throttles brands, and the free multiplier that stacks with volume
• Ride the spike instead of losing it — the 24-72h protocol: detect, flood in 2 hours, extract the template, catch the demand, mine the comments

Your competitor didn't get lucky. They got onto a different row of the table. Move rows.